Can You Make More Money Through Google Adsense?
Christopher Smith
Tired of seeing clicks that are paying your $0.10? There is something you can do about it.
Many adsense publishers grumble that they are typically only getting around $0.10 a click. One look at their content always suggests why: its the content. Advertisers are not willing to pay large sums of money for keywords where the end product is rather inexpensive. So topics such as a new baby or vegetables for example, are more likely to receive a $0.10 click than car loans due to the price of the products affiliated with the keywords. Not surprisingly, car loans policies can run from $50 000 to several million dollars. Baby diapers or veggies on the other hand?
If your content or keywords involve terms like "inexpensive", or "cheap" or "free" products, you wont find many advertisers lining up with larger paying ads. So what can you do?
While I will touch on how the layout of your site can impact your adsense revenue, lets look at your content - namely what we will call your money pages. So what exactly are your money pages?
In the easiest of terms, your money pages are those where you believe your hopes for higher paying ads are greatly improved over other pages. So while you may focus your traffic generating strategy on long tail keywords for example, its your money pages where you aim to either make a sale, or, get the visitor to click on an ad. What topics are related to your main topic that target higher paying products? A bit of research and you can easily find products that an advertiser will pay more for.
If your website is on cooking, what products do you use to cook with? Is there some type of gizmo you use to help prepare your food? Cutlery, bakeware and cookware all payout larger amounts than items found in a recipe for mom's speghetti.
What if your website is about newborn babies? Every dad and mom wants to make sure that they are providing the proper care for their new additions. How they made sure their financial plan has been adjusted to provide insurance coverage for the family? What about college savings? Retirement funds? What about clothes?
If your website is on wedding favors, consider a couple of articles covering higher end wedding favors. While most wedding favor sites cover the topic of inexpensive wedding favors, what about the demographic who isnt concerned about the cost of their wedding? Is there not a certain type of wedding favor for the higher end of income earners that you could speak to? While the number of clicks may be lower, their payout will more than make up for it.
Think about the advertisers when considering your money pages. Is there an item that they sell for a higher dollar value that your visitors may be interested in?
If you are getting only $0.10 a click, more most often than not, its your content.
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