I Need to Make More Money Online and Advertise Online Business  Do I Need To Contact Al Gore Who Invented the Internet?

I Need to Make More Money Online and Advertise Online Business  Do I Need To Contact Al Gore Who Invented the Internet? Make More Money Online  Best Online Business Opportunities  Starting a Home Based Business

It May Be An Inconvenient Truth, But No, You Are Going To Have To Become Your Own Master Marketer! Dont worry, its not as bad as it sounds!ﾠIt is even fun and very empowering to even the most technically challenged, when utilizing the combination of the right marketing system and coaching.ﾠYour personal marketing efforts can provide you a lifetime of free traffic to your site.ﾠ

What is Internet or Search Engine Marketing?

Before becoming an online entrepreneur, I can remember looking atﾠsearch engine pages and wonder which government agency put this all together.ﾠWho in government did these people have to contact in order to advertise their business, or publish their sites?ﾠAnd just where was the super computer that make this thing humm?ﾠTo me it seemed to be one of the few things government actually did well.ﾠ It was no real surprise when I found out the reason the government did so well with the Internet.ﾠApparently very few inﾠgovernment, well except for Al Gore, had anything to do with it.ﾠTurned out it was good old fashioned private sector ingenuity and free enterprise that drove the process.ﾠ

Make More Money Online with Search Engine Marketing What is internet, or search engine marketing?ﾠThey are catch-all terms that refer to all the different ways you can market a site on the search engines.ﾠFor ease, we will just say search engine marketing.

If you have a product, or best online business opportunity you would like to market on the internet, you need a website. If you have website, you need search engine marketing to get customers.ﾠIn the world of online marketing, search engine marketing is a very broad term that encompasses a wide variety of methods. The Heart and Soul of Search Engine Marketing

When it comes to search engine marketing, there is a wide variety of ways to generate traffic. Traffic simply refers to the people (potential team members or customers) visiting your site that was displayed on one of the pages resulting from a search engine keyword inquiry. You want as much traffic as possible coming to your site. With search engine marketing, there are two broad types of traffic generation methods.ﾠPaid traffic generation, and organic traffic generation.

Paid Traffic Generation includes any advertising you do to drive traffic to your site that you have to pay for.ﾠThe most common methods include buying leads, placing ads, and pay-per-click advertising.ﾠAll of these methods have been used, in making many entrepreneurs very successful and rich.ﾠ However, these methods are also very costly, and more often than not, they can easily result in business owners paying more for advertising than their earnings.ﾠTheyﾠend up out of business before theyﾠstart earning.ﾠAdditionally, the traffic stops once the money for advertising is gone.ﾠ

The risk can be very high!ﾠI know of entrepreneurs who only had budgeted several hundred dollars per month for advertising, but who got a monthly bill that was in the thousands of dollars from the search engine companies, for a single pay per click campaign. Organic Traffic Generation includes methods you use to generate traffic outside of Paid Traffic Generation.ﾠThese include SEO (Search Engine Optimization), social marketing methods, and article writing and blogging.

With SEO, the goal is to get your site ranked in the top 10 in the search results (typically the number of sites which show up on Page 1 fromﾠa search) for specific keywords or key word phrases.ﾠThe rankings are based on the relevance of the content of your site in relation to the information people on the Internet are looking for.ﾠYour content has to be relevant to the keywords or keyword phrases being entered for searches.ﾠ A keyword, or a keyword phase is simply the word, or words someone looking on a search engine types inﾠas there search subject.ﾠAn example of a keyword is Wealth.ﾠAn example of a keyword Phrase is Best Online Business Opportunities.

With SEO, all the clicks you then receive are free, which maximizedﾠyour return on investment. The downside to SEO is it takes time to get those top rankings. Blogging and Article marketing are the newer weapons in the organic traffic generation strategy.ﾠ

With this approach, you write articles or make Blog entries for your site and submit or link them to other sites, or toﾠclearing house sites known as directories. Webmasters for other sites can then use them as long as they also publish an author byline, including your name and a link to your site. When the article is published on other sites, or your Blogs are linked, people start clicking on your links givingﾠyou traffic need to make more money online.

Organic Traffic Generation is by far the most effective search engine marketing strategy. Once you obtain top rankings, you can receive more traffic than you would from a paid traffic generation pay-per-click campaign, and it is all free!ﾠ

Organic traffic generation is the gift that keeps on giving.ﾠWork you do now can keep producing results several years from now, minimizing how much you will have to spend on paid traffic generation.

The downside of organic traffic generation through SEO, social networking, article writing and blogging is that it takes a lot of time and work.

The Best of Both Worlds For most sites, both paid and organic traffic generation methods must be used.ﾠThe best strategy is to start immediately developing an organic traffic generation campaign as there is a pipeline effect that can take several months of work before showing result.ﾠYou will likely use paid traffic generation campaigns, while waiting for the organic campaign to provide the level of traffic you desire.ﾠ

Unless you have many months, or even years and multiple thousands of dollars to spend implementing these traffic generation strategies, you need a good marketing systemﾠand a knowledgeable mentorﾠto start you on your direct path to success.

Make More Money Online  Best Online Business Opportunities  Starting a Home Based Business

The Best Is Yet To Come!

Glen Jacobs Business Development Partner and Coach

About The Author Glen Jacobs, Life Style Mentor and Successful Entrepreneur, is helping many become the next success story. Whether you're looking to create an extra few thousand dollars per month, be an ex-corporate executive, or the next millionaire Mom, Glen can assist you to create a second stream of income and greater peace of mind. visit : More Money