What Makes Internet Marketing Video Tutorials So Powerful?
Pat Graham
In the last couple of years the Internet Marketing scene has completed a major transformation that is rapidly expanding into all phases of online marketing. Gone are the days of text-only sales pages. The new media, Internet Marketing with Video Tutorials, has moved all other means of online advertising into the back of the bus.
Headlines and reports about the power of internet marketing and the use of video tutorials can be found all over the Web, in business journals and newspapers. The entire world is watching those videos in record numbers and there's no sign of a slowdown anytime soon.
One recent press release by Comscore, trumpeted that the number of online videos viewed in the U.S. alone totaled 11.5 billionin March of 2008, a 13% increase over the previous month. That month, according to Comscore, nearly 139 million U.S. Internet users watched 83 videos each. The leaders in viewing sites were Google Sites (85.7 million), Fox Interactive (54.3 million), Yahoo! Sites (37.5 million) and Viacom Digital (26.6 million).
Those numbers speak for themselves. Internet marketing with video tutorials on any subject is here to stay and will only grow exponentially as more and more Internet Marketers and "on the street" business owners drag out their camcorders. Video production software is also highly popular on giveaway promotions and as an added bonus for purchasing a One-Time-Offer (OTO). Anyone can make a video tutorial and have it online in a day. Some more experienced users report that they can have their recording rendered in to their chosen video format, uploaded and LIVE for public view within 15 minutes!
The astounding numbers above are only part of the picture. An Internet Marketer's customer base is actually the entire world and ignoring the power of using videos to attract customers and provide useful content is definitely commercial suicide.
One of the marketing myths making the rounds among the uninformed is that television marketing is cheaper and more cost-productive than Internet Marketing with videos. The truth of the matter is that anyone with a digital camcorder can sit in their underwear in their bedroom wearing a "clean cut" looking shirt and produce a quality video to market their product in less than an hour or two.
Another television advertising misconception is that the bigger, brighter and more animated mega-ads will attract those online video viewers back to television viewing. Those traditional television marketers, with enough vision to see the diminishing future of television advertising, are moving to online Internet Marketing as fast as they can.
One fact that a large number of traditional television marketers are slow to recognize is that their prime buying audience is online when they used to be watching television. They are watching Internet videos, browsing sales pages from any country on the globe, learning how to use videos on their own blogs (vblogging) and making their own internet marketing videos and tutorials as fast as they can. Blogs can be set up for free and quality software to create videos can easily be found, either for free or reasonably priced.
The last traditional marketing concept to poke a hole in is the perceived draw of high definition television. While the spread of HD television in the U.S. is somewhere upwards of 30%, nearly 75% of the Internet is already equipped for high definition television. Broadband connections and LCD monitors are already standard equipment in any teenager's bedroom and the same is true for most of their parents too.
When traditional television advertising agencies and their high-powered clients start focusing on the strengths of Internet Marketing videos...quality, lower productions costs, the vast numbers of their viewing audience and return on their investment...their marketing strategies will change for the better.
In the meantime, Internet Marketing videos and tutorials created by talented amateurs will continue to spread around the globe, attracting the attention of millions of potential customers.
The real question here is: Can a kid with a digital camcorder topple a Fortune 500 company using traditional television advertising and ignoring the Internet? The answer simply put....Hell, yes!
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