How Should I Promote My Small Business - PPC or Organic

In this article I will try to compare PPC advertising with SEO.

SEO

SEO is where you try to promote your website by getting it to rank highly in the search engines (Yahoo, Google, etc.). You try to build the amount of backlinks so that you can get lots of people to find your product through search engine searches.

Benefits of SEO:

1) They're Looking to Buy Your Product - If someone does a Google, or Yahoo Search for your product, chances are they are looking to buy your product, or service. Or they are considering buying it. This means that you will get many more sales than you would with PPC advertising.

2) Appears to be a Good Product - If your website appears highly on the search engines, it will look like your product is very good. People will only link back to you if they like your product, or they think that your website is helpful in some way. If your website is ranked highly in the Search Engines it will appear that many other people like your product.

3) More Permanent - With PPC you get ads temporarily. However with SEO, your website will last months or even a few years after your marketing efforts have already completely ended.

PPC

PPC advertising is where you pay other websites to get clicks to your site. You will pay a certain amount per click, and then you will pay for a certain amount of clicks. Then they will deliver that many page views to your website.

PPC Benefits:

1) Quick Results - When you buy PPC advertising, you will get results almost immediately. You will start to see page views comming in probably the same day.

2) CPM Testing - When you purchase clicks to your website through PPC advertising, you can figure out exactly how much money you are making per thousand page views (your CPM). From there you can purchase clicks to your website knowing exactly how much to pay, to make sure that you are still making a profit.

3) Easy Calculations - When you use PPC advertising you can easily calculate exactly how many page views your website will get. You will be able to get statistical data which you can use to research, and test out your websites profitablilty. You can then better figure out how your website performs, and how you can optimize it to make more money.

SEO is good for people looking to create longer lasting results. While PPC is better for those people that like statistical data, and are looking to create a consistant ROI (Return On Investment).

About The Author To learn how to send proffesional looking emails you can read my article Here. I have also written an article about Family Businesses incase that applies to you. Finally I would like you to know about create a website for your small business. To learn about this please go to my website at SBIReviewed.com.