Crazy Cash Creating Automatic Emails
Roger Titley
If writing sales copy doesn't come naturally to you then the thought of sitting down and writing a set of sales emails is a horrendous task that is dreaded. Unfortunately it is one of those jobs that cannot be avoided if you want to take advantage of your email list and use the auto-responder facility. Every affiliate marketer knows that most sales the original visit to a product landing page. The main task for the landing page is to record the email address of the visitor who has expressed an interest in the product. The aim of the auto-responder emails to pursuade the visitor to place an order.
But what do you put into these emails? You could simply write about the product, or some other factual topic of interest. This type of content can be important when building trust with the members of the list, but unfortunately they don't make the reader place an order.
If you want to make real money, you need to be able to write killer emails that that will generate the sales. This is easy to say but really difficult to do well. You could, of course, pay to have the copy written. Alternatively, you could save the money that the outsourcing costs and spend it on something else instead! Good sales copy (http://www.crazycashcreator.com) is very expensive!
What do you have to do to write killer emails for your auto-responder, yourself?
Well there is a fool proof three email approach that works in almost every case. The technique is simple and the skill lies in understanding what the goal of each email is. It is important to understand the overall approach that the auto-responder emails must conform to.
Email 1. This first email is all about building a relationship . This is a soft sell email, one which identifies very clearly what the product features and benefits are. It will set the foundation and describes the product in some detail and identifies why the reader will not be able to live without the product.
Email 2. The second email is the most significant. The first email described the product. so this email is about removing any issues or problems that the reader may have about the product. The easiest way to achieve this is by creating a set of questions and answers. You ask the question on behalf of the reader and then provide an answer that removes any doubts.
Email 3. This is obviously the killer email that secures the sale. From the previous two emails you have built up a rapport , built an understanding of the product and removed any reasons for not making a purchase. So now it is time to get the order. The best approach is to produce a list of killer bullet points derived from the product and then to provide a click-through to the product purchase.
In order to conduct an effective auto-responder campaign it is essential to thoroughly know your product. Before you start any of the emails, write out a list of key bullet points. Examine the product carefully and identify what it does, then identify how this will help the purchaser. It is always the benefits that will sell the product. It is important to place yourself in the position of the purchaser who has got to be able to see what benefits the product will bring to their lives.
The greater the benefits, the greater the likelihood of a sale.
The ability to construct emails for your auto-responder is a good skill to learn as it will dramatically impact on your bottom line. Writing good copy is basically about attention to detail and practise and as long as you follow the basic principles you will be able to write successful and effective copy (http://www.crazycashcreator.com).
If you feel that you could do with a helping hand, then there are packages available of pre-written emails (http://www.rogertitley.com/blog) aimed at specific Clickbank products. These sales letters are hand crafted by professionals and their cost is reduced by being shared amongst a number of users. Because of their value these packages are restricted in availability in order to protect their effectiveness in the product market place. If you can lay your hands on any of these packages of ready made emails (http://www.rogertitley.com/blog) then all that you have to do is add them to your auto-responder and wait for the money to arrive.
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