Top 5 Tips To Write The Winning Heading For Your Vacation Rental Advertisement
Kenny Doucette
They say the first impression means everything. I think they are right. Certainly for your vacation rental. And guess where it all starts? Not at the doorstep of your rental, not at your website, not even when they call you to make the reservation. Its at the headline of your ad. Its possibly the most important line you will write regarding your vacation rental.
Generally when you go through the news paper, you read the headlines first and then you decide which article to read in depth. Same happens here with your advertisement on your rental home. So your heading must be captivating and enticing for the readers to read your advertisement.
Here are a few points to remember while writing a headline:
1. Use the most impressive words you can think of to express the individuality of your property. Words which can be used are enchanting, fascinating, pleasant, comfortable, ideal, spacious, airy, quite sheltered, gorgeous so on 2. With the help of the internet more key words can be search out to describe your property: Forested, picturesque. Use sites like the wordpot dot com to check for keywords that people are searching for that relate to your vacation home or location. That should give you ideas for words to use in your ad title. Afterall, what people are searching for is what you want on your ad title. 3. You can make use of upcoming seasonal activities: Your Christmas Getaway, Summer Fun in the Sun, Fathers day weekend getaway, and so on. 4. Use of about 6-10 words is recommended.
Points to avoid while writing a headlines:
1. Do not provide details of your house in the headline. Leave features like number of rooms and bathrooms, capacity of the room, furnishings of the room and living space for the body of the ad. Think of the title as the benefits section of your ad and the body as the features section. 2. Do not use local terminology. Your rental prospects could be strangers and this may create confusion in your advertisement. 3. Do not duplicate other peoples headline. The safest option to secure your renter is by listing the ideal features that are unique in your property. After all, who wants to be just like their neighbor? Also, copying rental ad copy can be a violation of copyright and you want to stay away from that.
Writing a headline is not a very difficult task., You need to use your imagination to come up with a short sentence that is likely to make your reader decide to read your ad and not the dozens of others listed on the same page.
You will be amazed that most renters write their ad headline in less than 20 seconds. Youve probably spent 2+ years of work in building and perfecting the vacation rental and thousands of dollars to maintain it. Shouldnt you spend at least 10 minutes to perfect the first impression that you are going to make on your renter? The bottomline is - if the headline doesnt catch their interest, you won't catch your renter.
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