Attach Features to Benefits

A feature is a prominent aspect of something. For example: generosity is his best feature. A benefit is something that ads or promotes wellbeing.

A lot of successful businesses offer benefits like sick days, medical, dental, and vacation time. All of these benefits are great to have, but everyone in the company gets the same benefits. You may want to pay for your own dental expenses if the employer would give you more sick days. This would be a feature benefit. Where you and the employer sit down and work out a personal benefit package.

I use to work network marketing for a company that would give a featured promotion each month. For every person that enrolled four or more people to join our company the company would award them with a special incentive. Sometimes it was free products, other times it was a laptop computer and even a television.

This is a great system to keep employees working harder to make just one more sale, so they may get to that incentive level.

Some companies go a bit further and offer things like a car for their top employees to drive while the are working. Sometimes it is a gas card so if you have to drive your personal vehicle you can buy gas with the card and the company will pay for it as long as you are buying the gas for business use. Some even offer free child care for mothers with children not in school yet. This is so that the mother is at work being productive not calling in because she cant find a babysitter or other day car accommodations for the kids.

A feature benefit is an incentive that an employer will use when they are trying to get you to come to work for their company. In this case you are holding all the cards and you dont have to agree on the job until you get the benefit package you want. Most likely when you and an employer work out a benefit package no one else will get that same package.

What are your feature benefits? What is it about your business that will attract future employees? If you dont have any, you need to add some. If you do have them. make sure you point them out when you are talking to potential employees. Be willing to custom fit a benefit package if you are planning on hiring the best people for your business.

About The Author Mike Cosentino is a professional development expert, entrepreneur, and a top sales trainer read more of his topics or subscribe to his free newsletter at www.mikecosentino.net