Three Tips for Creating a Booming Blog

Recently, celebrated Google engineer Matt Cutts offered five tips to help you optimise your website. This is great news considering the fact that when the advice comes straight from Google, you need not look else where for guidance or seek help from any other SEO guru. It is almost like obtaining tips of a horse race directly from the horses mouth!

All the five guidelines offered by Cutts are great and highly effective. In this article, we shall concentrate only on one of his tips: "Create a blog and post often."

The most common perception among many SEO experts is that the more links your website has, the higher will be the search results. In addition, they also believe that more links also helps a website to get higher page rankings in the top search engines. Technically speaking, this is only half the truth. While more links to a site are always welcome, the most important aspect is the quality of the links rather than the quantity.

According to Cutts, "If authoritative sites link to you, you must be good, and, therefore, you get to the top of the list." However, all said and done, getting links is the main idea behind everything and one has to put in a lot of effort for this. Keeping this in view, Cutts advises the Web masters to start blogs on their site. This is a great piece of advice from Cutts, since he does not suggest getting links from directories, industry portals or anywhere else. Instead of working hard towards reciprocal linking, Cutts suggests blogs, which in fact translates to creating more content on your website.

It is common knowledge that any virtuous politician would always prefer to answer the questions he wished he was asked rather than the questions he is actually asked. Similarly, when people ask search engine marketers (SEMs) where to find links, they feel duty-bound to provide an answer. However, Cutts is no ordinary SEM, but clever enough to answer the question that he wished people asked him.

So, when someone asks Cutts, "How does a site owner set up his site so people will want to link to it? he is quick to retort. His answer is simple, yet significant. According to Cutts, the appropriate reply to the question is setting up the cart and the horse in the correct arrangement. If you try to read between the lines, you will realise that Cutts is equating the horse to the content that will drive the cart  or links in this case.

Normally, other people would have answered the question differently putting the cart or the links before the horse, i.e. content. This is just because people, even many SEM experts, pointlessly endeavour to answer the question that they are asked  How do I get more links for my site? Now, taking over from Matt Cutts, let us discuss the three vital tips on starting a thriving blog for your website.

1. Host A Blog On Your Site

If you already have a website or own a Web domain, it is always advisable to host your blog on your own website. The proposed blog could have an URL such as www.blog.yoursite.com or www.yoursite.com/blog

You may utilise tools like the Blogger to permit you to FTP your blog on your website. In addition, setting up tools such as the WordPress on your server will enable you to position your blog anywhere on your website. Although both the tools are superb for starting a blog on your site, what is crucial is that the blogs should exist in your Web domain.

There are many blog tools that enable people to install blogs on different Web domains even though they might not own them. These tools are never helpful as they make it difficult for you to move to new blog tools. And the worst part is that the links you earn for your website actually give credit to these domains that you have no relation with.

2. Permit Remarks

Website owners as well as businesses that have blogs on their sites are often worried about the negative comments people often make in their blogs. But, I can assure you one thing and that is the benefits of having a blog on your website far overshadow the negative comments.

In fact, the comments of other people provide your website with content free of cost. Neither have you spent any time or money in creating them, nor do they require any artificial optimisation. On the other hand, the positive point is that you are able to pose as a company that is committed to listening to requirements, concerns and comments of its clients. Having a blog on your website also helps you to receive free and quick feedback from a cross-section of people and this was never achievable before. Simultaneously, you are playing a crucial role in being in-charge of the social media that is being fashioned by your clients.

3. Contribute to Other Blogs

If you want your clients and other people to know about the blog on your website, the best thing to do is to participate in others blogs and leave your comments there. If you adopt this policy and participate in blogs related to your industry, it will be the quickest way to convey your message. In addition, you are also able to provide a link to your site through your name in the blog. In fact, the truth is that if you can write something interesting and meaningful for the readers, you will find a large number of them visiting your website to learn the latest thing that you have to say.

Before I conclude, I would like to emphasise that irrespective of the fact that you own a small, medium or a massive firm or are into B2B or B2C venture, starting a blog on your website will always turn out to be beneficial in more than one way.

About The Author Get the details about how to booming internet marketing blog on the web. Macquarie IT is leading internet marketing company offering web designing, web development, search engine optimization, I-staffing services in Australia.