How Google Adwords Editor Helps Pay Per Click Advertising Results
Guy Siverson
Google Adwords Editor
In my last article I gave you my own experiences in installing the application. There were a couple of bumps, but the overall end result was that it worked and it looks like a sweet application.
Bare in mind, I'm just getting familiar with this tool. With that said, what follows is why I highly recommend using Google's Editor.
*** It's Free ***
Okay, perhaps your one of the fortunate one's not experiencing economic hardship right now. For the rest of us, finding valuable tools that are free to use is critical to our survival. This is one such tool you absolutely must have in your Internet marketing arsenal.
*** It's Easy ***
Yes, there is a learning curve to become an expert at the tool. That's true with most any software. But when you read Google's statement
"The Editor enables you to edit your campaigns, ad groups, ads, keywords, and placements quickly and easily."
And really come to understand exactly what it says, the only conclusion you can possibly arrive at is that it will rock your PPC world, in a good way, of course.
*** It's Fast ***
No more need to scroll from one window to the next waiting to update your content. I've been on slow laptops trying to do exactly that and decided to go watch grass grow instead. After all, it was faster!
*** It's Supported ***
In fact, I tested this out by calling Google at 866.246.6453 and speaking with Sam. He was very knowledgeable as well as being willing to seek guidance where his own information was found lacking.
I hope my experience with Sam will be exactly what you receive when calling.
Be sure to make an extra special note of that number (866.246.6453) as it is hard to find. At least it was for me.
Also, they have an online web support option for those who preferring typing over talking.
*** It's Changing ***
One thing the Editor is not yet capable of doing is looking up and referring keyword suggestions for a specific campaign. For that you will still need to logon to Google AdWords directly. However, Sam did inform me that this is a tool that they are continually improving upon so if a feature is absent today it does not mean it will be absent tomorrow.
*** Conclusion ***
If that's not reason enough for you to give the Google Adwords Editor a try for your own pay per click advertising results then may I recommend taking up my now defunct sport of watch grass grow? You'll likely be much happier with the results.
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