Catalog Printing Myths Exposed for You
Colleen Davis
Let me tell you about some common catalog printing myths. A lot of small businesses shy away from making proper color catalogs because of some wrong presuppositions. In this article, I will expose all these catalog printing myths for you so that you can decide for yourself about the best and proper way to make and print color catalogs for business.
• Product catalogs have little impact – There is the prevailing myth that product catalogs have little impact. With the advent of online shopping, more and more people are said to be looking at online catalogs rather than printed color catalogs.
The truth however is far from that. Lots of people still use printed product catalogs because it is still nice to just browse through one with ones own hands. Moreover, when shopping physically through malls and shops, printed catalogs are a good way to get a gauge about the products one needs to buy as you try to find them. It makes shopping a little bit more easier and faster that is why it is still worth printing your own product catalogs.
• Catalogs are hard to do – Now, another common myth that some people might believe in, is that catalogs are hard to do. Since most see catalogs as printed by big companies and shops, only a few people realize that even small businesses can print catalogs. You don't need professionals to make catalogs for you. If you know how to use a computer, then you can easily learn to print your own custom catalogs from home. All you really need is some catalog templates and a great imagination. So it is really not hard to do if you are really enthusiastic about it.
• Catalogs are expensive – Other people think that catalog printing is expensive. To tell the truth however, catalog printing can actually be really cheap if you know what you are doing. A little tweaking of your printing options and the right choice of catalog printer can reduce those printing quotations by 25-45%. It is all about knowing what you need for your color brochures and removing any catalog printing option that is just not needed. So don't believe in the myth about expensive catalog printing. It is not necessarily true.
• Expensive catalogs are better than cheap ones – Finally, one of the big myths that fuel the debates about catalog printing is that expensive catalogs are better than the cheap kind. The real story however is that both kinds of catalog printing have their own advantages and disadvantages.
Cheap catalogs are usually more versatile and you can distribute them to a far wider audience. Since you can usually print cheap catalogs in more numbers, this means that you can cover a lot of ground and promote to the most number of people.
Expensive quality catalogs on the other hand have more impact. So if you need to really impress certain parts of your market, these are the catalogs you should send. Since most printing budgets are limited though, usually these quality catalogs are only printed a few times.
So in the end, neither one is the best. Both can be used for a specific purpose to succeed in marketing through catalogs. You should actually use a combination of both to get to your goals in catalog printing.
Great! Hopefully this gives you some insight on the myths and truths about real catalog printing. Knowing what is right should help you in future catalog printing projects.
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