Content Marketing with The Social Media Content Engine
Matthew O'Brien
Content Marketing with The Social Media Content Engine
In having developed websites and in being in the online marketing business for over 12 years, it is interesting to note that lack of content is always the point when website projects come to a screeching halt. Why is content so damn difficult?
Just about every company overlooks the fact that there is content passing them by every day that are opportunities to promote their business. Businesses do not seem to realize what is content and, a lot of times, consider it a quantity game versus a quality game (this is where most businesses give up… thinking quality content is too difficult to create).
We have been testing the difference between quantity and quality content for many years and we have found that there is a truism,
“good content can be tough to come by.”
Therefore, it only makes sense to better leverage good quality content when you have it to maximize the marketing opportunity. The last post I wrote talked about duplicate content verses content syndication and this post is a continuation of this thought. It is all about good quality content. We know that. So how do businesses solve the content problem because we know marketing and being found in Google is a content game?
If content opportunities are staring every business right in the face, having a content engine makes a lot of sense. The fuel for your content engine is videos, articles, photos, audio and so on. My last blog post and all future blog post are going to utilize a metrics of three. Blog posts will be converted into a podcast and market through Podcast channels (using Google Voice) as well as being recreated as articles and marketed through article syndication channels (in addition to blog syndication). Yes, this takes a little bit more work but after all, but if content is tough to come by, why not leverage content in as many different formats as possible. When time permits, we may add a fourth dimension by creating videos or rich documents like PowerPoints with this same content. Wow, now we have a factor of four and if we syndicate these various forms of content out to 100s of the most relevant marketing channels, we are really leverage our overall online marketing effect. We call this the visibility multiplier effect.
The visibility multiplier effect is quite simple. We are increasing your footprint in the Internet world, we call this your social media footprint, by creating all types of content and delivering it to where 75% of the Internet is (on web 2.0 websites). Therefore, you can simply take one form of content, like a blog post, and create 2 or 3 other content formats and syndicate them to the most relevant marketing channels online. Think of this as portfolio diversification with your investments.
Article Source: http://www.mintsocial.com/content-marketing/content-marketing-with-the-social-media-content-engine/
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About The Author
Experience/BIO of Matthew OBrien: Avid risktaker that enjoys challenges personally and professionally. With about 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from start up stage to exit strategy. Recently launched a social media marketing technology to bridge the gap between search marketing and social media to maximize the effectiveness of online businesses in the Internet world. Launched World Webinar Network | Social Media Marketing Seminars and Webinars and most recently helped create and and serves as a board member of the first interactive marketing association in Arizona (AZIMA) that brings best in class marketing, sales and leadership minds together to help businesses understand and embrace the power of social networking to impact their bottom line. Understanding the power of social media marketing and how cost effective this media is becoming will forever change the way businesses do business online. http://www.MintSocial.com
About www.MintSocial.com Mint Social is a social media marketing and online branding company that establishes a presence for businesses in the fastest growing segment of the Internet. The word empowerMint embodies empowering a business to understand why social media and online branding is critical to their online marketing initiatives and Mint represents the results; fresh ideas blended into traditional marketing channels. Mint Social is part of Tventure, LLC that was established in 1998 and is committed to evangelize social media marketing for businesses by providing the knowledge and tools that make online marketing work. We are instrumental at assisting businesses with the achievement of their growth strategies.
Copyright Mint Social 2010, All Rights Reserved
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