Tell Google To Take That PPC And Shove It - Banner Ads Are My MLM Lead Generato

If you are advertising online with Google PPC, there is no doubt you have experienced or witnessed the dreaded "Slap" that is going on with certain home business ads. If this is you, what are you going to do if you get cut off from your favorite paid strategy?

In steps my favorite MLM lead generation paid strategy, banner ads! You might be thinking, those things are old school and they don't work. On the contrary my friend, I am generating between 5-10 lazer targeted leads per day. I am going to let you in on the secrets that I use to generate these leads with banner ads.

Keyword research is key to any kind of advertising, but much more important here to get the right leads. The way we will use keywords that we are going after is to search for them online and see what kind of sites we get returned. Once we have identified some sites that match our market, we will proceed to find out how to advertise on them. If they don't have a place to advertise on their site, they are probably hooked in with a media buying company such as, BuySellAds, BlogAds, etc.

When you are looking through the sites that came back from your keyword search, be sure to pay close attention to the demographics of the users on those sites. The worst thing you could do is advertise your biz op on a site for Teeny Boppers. A couple of great tools for beginning your demographics research are Quantcast and Alexa. These sites both have demo sections that will get you pretty close to the actual site make up.

We know our target market and what they are searching, why don't we get our banners. If you are representing an MLM or affiliate, they will probably already have stock banners. If they don't you can make some yourself in Photoshop or have an outsourcer handle them for you. You can get some really good banners for a couple of hundred dollars or less. Usually, I will make my own or get them made because I know that everyone else that has access to the stock banners will be using them. I like to stand out from the crowd for some reason.

The most attractive thing about banner advertising is the prices. You can get PPC clicks for under $1 and have more targeted traffic than with regular PPC. The other option is CPM (cost per mille), which is where you pay per 1,000 impressions. It is not uncommon to get a couple of clicks on your CPM that you have only paid a quarter for, which is unreal.

Last, you need to decide if want to send you leads to directly to your offer or to a landing page. If your offer is over $50 you will be better to send all traffic to a carefully scripted landing page to increase conversions. If you choose not to send them to a landing page, your conversion will likely suffer.

Guys, I understand that there is really nobody talking about banner advertising, which is a good thing if you can learn to advertise their. You will get lazer targeted clicks often at a lot lower cost than traditional PPC. If you've been hit by Google or are concerned you might be, take control of your lead generation and switch your paid MLM leads strategy to banner ads.

About The Author Eric McMillan is an family man, travel enthusiast, and internet marketer. Click here if you would like to find out more about using banner ads for MLM Lead Generation. If you are ready to quit struggling and get on building your fortune, visit Eric McMillan's Sweet MLM Leads Explosion Method