Ministry Marketing: Create Value In Your Videos

Ministry Marketing: Create Value In Your Videos

So you are ready to start your online video ministry marketing strategy for your book, ministry, or church, but you think to yourself: “What am I going to say?”

The key to a successful online video ministry marketing strategy is NOT to sell or convince you have the best ministry or book in your videos, but to share valuable content, inspiration, and help.

Yes, share. As you share information in each video, you are creating value. You can't get away from this simple fact in regards to what viewers are thinking when they watch your videos. Basically, it's as simple as this: "What's in it for me!"

If you've been involved with any online marketing in your business or ministry marketing at all you, know the phrase "Content is King" !

You may also know the truth of this statement, one of which I can still hear from a Christian mentor’s voice, Dani Johnson, where she says,

“The marketplace pays for value. Your value is your skill!”

So, what is your skill? What trade or talent do you excel in? What gifts has God anointed you?

I know I have seen some powerful videos from Christians who can write beautifully, in poems or blogs. What they do is put the poems to video and music and create a powerful testimony.

Try this simple online video ministry marketing creation method to help with your content.

You may have a book your are trying to sell. Or maybe you have a business product or service. Think of your top five frequently asked questions and answer them...while looking into the camera!.

One of my questions my clients ask me is “Why use video?”

So I turn my camera on...looking into the lense and answer:

“Why use video online with your marketing ? Well if you look at the fact 60% of all traffic is video. And the fact that YouTube is the Fourth largest search engine and 26 BILLION videos are watched per month in the United States alone....And the simple fact that online videos is the single highest leverage too you can use to build your business or ministry promotion…. its obvious video is marketing tool you need in your arsenal.”

You may get asked questions about your healing ministry, your Christian school, your evangelistic crusades. Answer the questions and watch how easy it becomes to create content.

Do you preach? Try sharing a short message (under 10 minutes) that will encourage someone. We are doing this at Firebrand Video Ministry.

So get your little video camera and stretch it out arms length from yourself and talk away into the camera. Share your knowledge. Share your anointing! Answer those questions and you are on your way to some great content. It really is as simple as that.

To discover all 7 ministry marketing video ministry help tips, click here!

About The Author Theresa Croft is a video and social media consultant teaching local businesses and ministries how to harness the power of the internet for new clients, traffic and conversions. She has a free video series, "7 Online Video Ministry Tips" at http://VideoMinistryHelp.com