Create Profitable Brochures; Not Bad Ones
Colleen Davis
What you want when brochure printing is not only to have cheap brochure printing, but also one that can definitely bring to the table what you expect. The end goal is to bring in leads so you can get great returns from your investments. So if your marketing tool is not doing all that, then it’s time for you to go back to the drawing board and do a total makeover of your print brochures.
Brochure printing even when it’s cheap brochure printing can actually be profitable if you know what to do. The key is in maximizing what you have to get the most impact from your target clients. By getting the most impact, you can be sure to get as many target clients to start giving you business.
Here’s how:
Attract, entice and excite your target clients. The first order of the day when designing your brochure templates is to ensure that it grabs the attention of your target clients. You have to be able to gather as many target clients as you can with your print brochures. This would mean optimizing what you have for your cover and exciting them with your headline. What you have at the front of your brochure printing should be able to excite them – enough that they would be curious to pick your brochure even from far away.
There are three simple ways to do this: first you have to provide an image that would attract your target clients to your brochure. Display images that empathize with the emotions such as cute kids, sexy models, cuddly animals, and even action shots that convey an exciting story. All these things are great to grab attention as they represent vital needs of men, e.g. love, happiness, and a need for companionship. With a great story reflected in your image, you can surely get them so excited that they would want to pick up your brochure anytime and anywhere.
You can also provide attraction with your text. Use power words to catch their attention and direct them right away to your brochure. Use words such as ‘save’, ‘discover’, ‘great’, and ‘proven’, among others, for greater effect.
And third, use color to make a distinction from the other brochures out there in the market.
A promise of benefits. Now that you have their attention, it’s time for you to lay the benefits on the table. A promise of benefits would certainly keep them glued to your brochure print. People are generally a selfish lot. They would always be asking what they can get out of reading your content. What’s in it for them? What can they gain from reading your print brochures? The bottom line is to find out what they need and want and then give them what they’re looking for in your marketing collateral.
A compelling call-to-action. After reading your wonderful benefits, what’s next? What do you want your target readers to do after reading your message? This is where your call-to-action comes in. If you want to bring in the profits from your brochures, you have to tell your target clients what they need to do to gain the benefits. Whether to call you, visit your shop, or go online to your website for great discounts and freebies, the bottom line is to get them to act now on the information they just read from your print brochures.
Distribute them well. Then plan carefully where you would want your target clients to find your brochures. Look for the locations where your target clients regularly frequent. A mailing list is also one good way to get your brochures into the hands of your target clients. By getting your print brochures to your target clients at the right place and at the right time, you have more chances of getting them to respond favorably on your marketing message.
These are just a few simple ideas to make your brochure printing better. By maximizing the impact of your brochures, each of your marketing collateral can have a better chance of helping you increase your profits and get you nearer to your goals for your business.
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