Show Exhibitors Have Been Running Intensive Practical

Substantive talk about the exhibition   Disseminate product information, promotional corporate image, look for professional buyers, to find joint venture partners, are all participating exhibitors want to achieve the purpose. Therefore, as a convention and exhibition organizers, in the invitation and organization of professional audience of buyers, exhibitors have to aim from the start, targeted and selective invitation and organizing professional buyers and visitors, to help exhibitors achieve their exhibition purposes. Otherwise, the show hot phenomenon that can only be superficial, but no practical significance. "Do show is a micromanager, be sure to intensive." Often heard industry say. Exhibition, not merely the application of some theories, the more should be done on the actual operation.

Needed for the development of government resources

Guangzhou Chi Exhibition Services Ltd Miss Peng Nanhui In an interview, "Private Economy News" interview, said that the promotion of the show now there is some credibility, so that the show business confidence is not high. If the show is hosted by the Government to come forward, then, the show will have higher credibility.

Peng Nanhui paint their exhibition organized by, for example, coating development and government is due to have a good connection, first of all learned information from the Government, and then coordinate other factors. In her view, and the government departments in their exhibition indispensable condition for the success of economic and trade bureau, and two light industrial associations participate in the success of the coatings show one of the factors.

Guangdong Convention & Exhibition Promotion Co., Ltd manager, said Ze-Jian, China's exhibition industry is only at the early stage of development, immature development of the industry will create many problems, such as integrity, we need their tireless efforts.

Leading enterprises to lead the Exhibition to take into account many factors. Peng Nanhui analysis, first of all from the market point of view, intellectual development in Foshan show, held before a wide range of market research conducted to see problems in the clothing industry, so Foshan show, the theme is to promote the apparel industry to brand. In addition, the exhibition can not and other development with the theme of the exhibition there is a conflict that is not to repeat the exhibition, the exhibition also very important.

Ze-built that good a show, the most important thing is to look at the capacity of the organizers. Specifically, if want to run a more successful show, they must be able to invite to the industry's leading enterprises, only the leading enterprises in the show to play a leading role. "Of course, if the exhibition is organized by virtual design is that more like the show, the organizers may be more difficult to build on the popularity and financial gas. Therefore, the choice of exhibition themes are more important."

Promotion to cover all aspects Senior industry Zhangxin Xiong said that the promotion of an exhibition, convention and exhibition projects need to target customers according to market demand, choose the print media, online media, print leaflets, outdoor media, trade associations and other three-dimensional media promotion. Which, through print media, print leaflets that highly targeted, for the exhibition project aims to deliver fair information directly to its customers. The print media, the newspapers and magazines can consider whether the target audience and the exhibition coincides with the project target, which in its media, advertising or exhibition information sheet. The network media is concerned, because of the rapid transmission of information, and it can consider the establishment of special promotional page, set up real-time application for registration forms, information dissemination through the exhibition project graphic, attract, collect potential exhibitors and exhibition visitors.

Hot phenomenon may not be able to make money

Show the audience is not better, not enough visitors or buyers attended the show, can not be considered a successful event. Targeted, selected and organized to invite professional buyers and visitors, in order to help exhibitors achieve their exhibition purposes.

Zhang Xinxiong to reporters cited an example, will be held in October in Guangzhou, the International Animation Film and TV Expo, inviting visitors, they clearly told the show will launch a network of animation games, the National Cosplay Competition comics masters meet and signature activities, visitors will also enjoy the hundreds in the event the market has not yet issued the Department of animated films in order to meet the visitors understand the animation industry information, purchase products, demand for film and television animation.

Peng Nanhui that visit the show for the audience they generally do not distinguish, whether professional or non-professional, but in the exhibition tickets issued up control, and for large buyers were issued an invitation, but free delivery in the street will not show tickets. Yan Yu intern reporter Zhang Yanbin

's Observation: a mistake exhibition

Exhibition company is not a great temple chanting

Like Tai Weike, Optoelectronic Exposition Organizing Committee and other such exhibitions company personnel only seven or eight, but the exhibitions, the exhibition scale, shows the brand is recognized by the industry, it is sufficient to prove They are good corporate management, exhibition planning and other operational and exhibitions to run professional exhibition.

Exhibition exhibition's project to go through every detail put into one division, and computerized management of exhibitors, buyers, and information classification of non-professional audience.

Exhibitions are not the better Some exhibition company in the absence of nurturing a mature brand show before the exhibition on the blind development of other projects, which aims to return for more profit, the result is lost with sesame watermelon.

Exhibition to do professional development, brand development, exhibition project should not have too much. Good service exhibitors and buyers, the market acceptance of exhibitions, the exhibition can be a great success and grew and grew.

Propaganda is not located in the exhibition project

Some exhibition company positioned to promote the image of the exhibition's publicity, rather than the exhibition project. They mistakenly believe that their project is the development of the exhibition, the exhibition of resources to go for themselves. In fact, if not participating exhibitors, buyers do not purchase, exhibition does not amount to anything, the exhibition company nothing. Therefore, the exhibition's publicity should focus on exhibitions, promotional exhibitions at the same time is actually a publicity company.

About The Author I am an expert from China Quality Lighting, usually analyzes all kind of industries situation, such as tempered glass cutting boards , folding cutting board.