Suning Appliance Start "5315" Service Project

March 15, at the International Consumer Protection Day is approaching, the national home appliance chain Suning Appliance giant announced it will launch a 3-year "5315" service platform project. This project is Suning sun service escalation, the core service platform to achieve standardization of Suning Appliance, chain, scale, and information to a powerful service platform chain and chain store sales support the rapid expansion of the scale. This is the Suning Appliance in the last five years to maintain chain of double continuous basis, the first time to upgrade service plans, Suning Appliance and circulation thus become the first proposed expansion of professional self-service chain business.

Suning, "5315" service project content

Suning Appliance, "5315" service platform specific content of the works, in the National Construction 500 service outlets, 30 call center, logistics base 15. Service outlets and chain stores in a certain ratio between the input service network have networks set up, maintenance, testing equipment, working tools, materials, installation and maintenance parts and service personnel training. The establishment of the national capital cities of 30 customer service centers, focusing on the core management system with CRM, construction, call center, VIP membership management, SMS platform, control system, online sales information platform. Logistics base in the country's 15 largest cities in the establishment of district-level logistics platform, upgrade warehouse management (WMS) and Distribution Management (DMS) the two systems.

Suning Appliance Chain system takes the chain, logistics centers, after-sales center, call center to proceed with the strategy of the four terminals, currently has a large 3C chain stores nationwide Suning more than 130 after-sales service network of more than 200 first generation, distribution center 50, the headquarters of a call center, the four terminal operations staff of 45,000 people. Under construction in the second generation of the logistics base in Beijing, Hangzhou and Nanjing, the three regions. Sun Weimin, president of Suning Appliance Suning Appliance introduced the future development of chain stores and service platform to promote collaborative projects. Every 30 to 500,000 of the population area, at least to set up a general store, 50 and 70 million people in the region to establish a management shop. Matched with the store building, in the 5 km radius of about a half hour bike ride the establishment of an after-sales service network. To capital cities as the basic management unit, to establish a call center. Large areas both urban logistics distribution and regional allocation of functions, support sales volume of around 4.0 billion. Sun Weimin stressed that "5315" service project is a long-term work is synchronized with the complete chain side chain building infrastructure. As a professional home appliance chain chain business, the background services will directly affect the prospects of sales ability, business operating costs and customer satisfaction. Relative to the service platform, the side chain for the public system is just tip of the iceberg chain Suning, Suning the first time the background and the cards can not see light out.

According to Sun Weimin, at present the existence of a large household appliance industry services are attributable to the lack of basic inputs, caused by weak service platform. Delay delivery, installation problems, maintenance problems can not repeat the service only from the correct attitude up a simple solution, we must have the material conditions of service. Suning Appliance to the current development, for example, each year sales of 15 million people, 10 million people in the distribution, 20 million people in the after-sales operation, 50 million customer visits a return visit, 500 million phone accepted, such a large volume of business services without adequate hardware platform support is unthinkable.

Suning, "5315" objective of the project services

Appliance chain magnates in the number of speed started taking the occasion, Suning Appliance has now announced a service platform for building projects, so people could not help but concern, Suning massive platform in the end can be put into service for what. Suning Appliance, director of logistics and service centers that Miss Zhao Bei, full marketing and full service has always been the purpose of Suning, Suning service system is an important part of management, Suning to service as the only company products. To this end, Suning implementing service marketing and marketing services to a range of services such as design, service innovation and service income-generating work. Suning service platform with the work of further escalation, Suning service platform on the company's brand building and profit contribution will increase further.

"5315" service platform is conducive to Suning services marketing innovation.

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