Up to 50 large and medium Beijing shop close melee began three stores - large and medium, Gome, Suning - HC Network Appliance Industry

Following Suning, States United States That shop numbers, April 12, one of three giant sized home appliance chain has also announced its plans to make the appliance channel competition has come to a white-hot level.

Sized and national United States, Suning take the national route different sized key positions in north China, especially Beijing. Zhang Fang, general manager of Dazhong Electronics Beijing Branch revealed that the number of medium and large chain stores in Beijing, 48 will now be extended to 50. He said the two stores, a new South Third Ring Road in Beijing, under the Caoqiao, the other in Daxing, Beijing.

At present, the number of claims has become a trendy shop, and the National United States claimed the country to open 200 stores different sized key mature route selection, in particular, it is Beijing to seize the point. ZHANG Fang told, is a home appliance stores in medium and large has a branch in Beijing, the largest.

Particular note is the large and medium electrical Caoqiao in Beijing this new store will be separated with Gome stores in Majiapu West Greenville Road, east side, said that only a few tens of meters apart. This layout, very rare.

And this beautiful country Majiapu Beijing store opened until March 26, in less than a month's time, they encountered large and medium electrical "face to the face", "shoulder to the shoulder" of the personal melee. The industry believes that, following the home appliance stores and appliance manufacturers continue to bids for, and even broke a few days ago of six major U.S. manufacturers resist the country since the three major home appliance stores close fight between the staged war began.

Moreover, this close fight shows the home appliance chain stores is the high-sounding, to create a momentum to shop the substantive action of high-density transition and, in the big cities, these appliances shop chain density increases, increasing scale, only large and medium Caoqiao this store in Beijing on the size of 5000 square meters, which frequently several thousand square meters of shop size and density as staggering.

And now is being home appliance chain stores have expanded from large cities to medium-sized cities, from cities to suburbs trend. Zhang Fang said that early in March 2003, medium and large electrical appliances out on the first suburban store?? Mentougou shop, which is home appliance chain enterprises in the Beijing suburbs out of the first stores; that year in August, opened the first a community shop?? Huilongguan shop, medium and large become the only coverage of Beijing City, community and suburban areas of electrical appliances chain; now, Dazhong Electric Appliance in Mentougou, Fengtai, Pinggu, Huairou, Tongzhou, Changping, Daxing, Fangshan are equipped with more than a dozen stores, is to have the largest suburban home appliance chain stores.

Giant home appliance chain with the rapid expansion of the same time, gathering in the sales ability of these channels is rapidly enlarged, and there have been giant chain friction with the case manufacturer. However, medium and large official said, large and medium companies will abide by the principle of respect. The industry believes that, medium and large state clearly wants the U.S. appliance manufacturers and the ongoing "battle" of the machine, to show good manufacturers have seized the opportunity the United States invaded the country a number of sites. Last year, Gree and the National US disputes, large and medium use this trick to achieve good results, it is estimated will be used repeatedly and national large and medium opposite of this move the United States.

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