China played the U.S. Open to play sports marketing brand appliances The "Horizon Cup" - HC Network sports and leisure industry

Large-screen flat-panel TVs will usher in the sale of "blowout" of World Cup matches in Germany has entered the countdown, and home appliances triggered "Horizon Cup" began to lift the tide. It is learned that the World Cup marketing campaign Gome in full swing, May 23 ~ June 9, the country nearly one billion U.S. integrated marketing resources, heavy launched the "Dancing with the ball," a full range of promotional activities. World Cup TV replacement birth

new heights It is reported that during the 1998 World Cup, many related areas of product sales growth rate exceeded 10%, which is the big winner in color televisions. As the popularity of flat panel TVs this year the first year of a very large market opportunities.

Statistics show that flat sales in 2008 expected to reach 93.2 million units by 2010, the overall flat panel TV share of global TV market share will grow to 70%. Experts pointed out that China has become the world's largest color TV production and consumer power, the world's most competitive within the main battlefield.

Experts pointed out that this year's World Cup viewers will be the first to enjoy the digital signal quality high-definition TVs under radiation, coupled with the upstream screen flat-panel TV prices down and down, making flat-panel TV to the public from the high-end luxury consumer goods transformed into may, therefore, held the World Cup in Germany will no doubt lead to replacement TV craze.

State staged one billion U.S. "Soccer Dance" Reporter from Guangzhou States United States understand that the country now the World Cup in the U.S. market has entered a combat phase of the program. In the next two months, the appliance sports marketing companies around the World Cup will be fully upgraded, this is also pressing to join the state U.S. appliance manufacturers, "Dancing with the ball" event reason.

Learned that giant flat panel TVs are popular choices to win the team and tied closely aligned with their own brands: Hitachi jointly Germany, TCL together Brazil, LG jointly England, Skyworth jointly Portugal, Netherlands and Philips jointly Toshiba Contact Japan, Samsung together Spain, France jointly Konka, Changhong and Italy together, Hisense together Argentina, Xiamen Overseas Chinese joint South Korea, the Czech Republic and so the new Section together.

The country the United States "as" World Cup?? Team cut me with cash, Gome "golden" ball award?? Star goals send me cash to use innovative marketing activities that the state's nearly 10 million U.S. marketing resources.

Promotion and event linkage According to the U.S. State Purchasing Director, Guangzhou high-cluster description of the activities, if the team advance to the next, then back to the corresponding brand is carried out immediately to buy the brand's customers can get the country the United States, manufacturers provide a large joint efforts of none other back now This is undoubtedly the country to give U.S. fans during the World Cup, World Cup viewers a premium gift.

In addition, David Beckham , Ronaldo , Zinedine Zidane , Raul, Roberto Carlos and other superstars are 40 Gome's elaborate design, the major mainstream brand, the new model 11 with all players named as Skyworth TV 37L17SW named "Beckham machine" . During the World Cup, Beckham scored one goal each, the country would return to the U.S. consumers to purchase the model 300 yuan, if it will be a free kick the ball is now back up to 1,000 yuan. Believe the majority of fans paying attention to their favorite fans at the same time, better harvest than the GOME and surprises to enjoy.

Reporter was also informed that the United States over the country, "as the" world cup?? Teams qualify me to send cash, Gome "golden" ball award?? Star scored two activities I get the cash economy is not limited to the World Cup TV main product category and have fully need to join to the country among the U.S. major home appliance category.

Market Watch from the country the United States, "Horizon Cup" see "Sports Marketing"

World famous master Kirtle Marketing Association, said that sports marketing is a complex system implementation process, which requires companies under the guidance of sports marketing to reorganize the resources to realize the sports culture, brand culture and corporate culture on the integration, causing consumers and businesses of resonance, a business a competitive advantage.

However, he pointed out that most of the domestic enterprises to the understanding of sports marketing, but also stay in a "single event" level, the emphasis on short-term benefits, ignoring long-term benefits, heavy tactical operations, strategic grasp the light. Other single marketing strategy, there is no concept of integrated marketing communication, which the enterprise "play" the biggest World Cup short board.

Of the highest cluster description, the host country the United States, "Dancing with the ball," large-scale marketing campaign, is fully taken into account these difficulties, after repeated deliberation, argument, constantly added to improve a program created after. Proved the program to stimulate the manufacturers of the "nerve" and eventually attract major brand at home and abroad to join and support. Comment Large   In   Small

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