The Culture Of Chinese Tourism Handicraft Marketing Plan

China Travel Crafts Marketing Has come to break the cocoon of the time, a long time, tourism handicrafts in China Sell Still at a primitive stage, essentially no light on the business and marketing, and more than hot mature travel market, arts and crafts as a tourist product marketing in the innocence of children as three years old, revealed a dense ignorance, was the whole concept of small region, no brand, marketing a single trend. Hunan Embroidery Enterprises come from the glorious 80's have been closed down today, the situation of anti-Chinese craft fine porcelain ware produced by the West to defeat the two painful lesson is, without exaggeration, Chinese arts and crafts sector to the "awoken "The crucial moment, I would like the North Sea in recent years over the planning situation insect crafts in 10.1 Golden Week, the operation of the craft from the side of the analysis about tourism marketing way, with the industry to explore and share some personal experiences.

8 end of the North Hoi Lai Yuen Tong biotechnology limited liability company, Liang Jingli friend introduced through the media to find the author, and to address the production of insect amber products experience in marketing to reach the bottleneck Cooperation Intention to fully involved in the company's overall operation. The company is a collection of insect crafts research, development, production and sales; marine biotechnology; pearls and jewelry development, sales; cosmetics development, sales of the company's main products - insect crafts wonderful world of insects of nature and the integration of modern art together unique. Through research, we set about planning the operation by 60 days to fully launch the local market, using the "Window Project" to bring investment and export, create power by two time national brand of mid-term goals. Specific requirements of the North Sea after 60 days on market sales by the then climbed to 20,000 yuan per month 10 per month million target, and re-planning product image.

A market research peel shell beads were opportunities to take

"Art of War", wrote: "multi-operator wins, less difficult work, and conditions without operator?" He recognized the depth of the market after the market decide the success or failure. Mid-Autumn Festival has just passed, the planning team drove into the estate on behalf of the bubble economy of China Beihai, sniffing faint smell of the sea along the street to see is being re-launched residential flats and re-planning of street works, this is about 500 000 population of the northern Gulf coast town, speeding the development of pain experienced after being gradually become more rational, it has the world's most beautiful silver sand beaches and sea landscapes, Beihai city government 200 million yuan to restore the silver price Beach's original and free open to visitors all the landscape, led by the Government to usher in an unprecedented urban tourism project is to better things, Beihai City, south famous unfinished building of a successful auction of works herald a new round of investment flows enforcement are coming, the shuttle on the North Sea Road on the license plate number of the field confirms our vision of the North Sea a favorable external environment will allow our operations, enjoying this as a "right place."

Travel through in-depth market and craft operators and consumers visit short, up close and our surprise and delight after the market, market opportunities through our information on the number of beads taken after stripping shell, a brilliant market opportunities, such as dazzling bright pearl out:

1, the North Sea tourists reached 2.5 million passengers in 2002, the National Day Golden Week, the 1.4 million tourists, indicating potential

Market capacity is very large, assuming 5% of visitors spending 15 yuan per person to our insect crafts, there are nearly 200 million turnover.

2, North Sea pearl of tourism products and handicrafts mainly shellfish, homogenization of serious, fundamental in the no brand condition, the majority of products available from the family workshop, packaging, simple or no packaging, price fluctuations, directly affecting the consumer who's buying decisions.

3, most of foreign technology products, Yiwu cargo, lack of novelty, non-geographical and cultural characteristics of tourists will not travel to purchase a home from the front of the products can be purchased free home opportunity to highlight the differences between products.

4, the company's sophisticated technical process to ensure the product quality, in the North Sea has some of the network infrastructure market, its unique product image, a unique process to ensure uniqueness and difference of the market based marketing.

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