Air Conditioning Sales Boom Later Than Three Appliance Stores Cut Prices To Save The Market

under high temperatures, in order to be able to comfortably enjoy wonderful event, the public how to create a cool room for a summer? Buy Now Air conditioning Is it the right time?

Reporters yesterday, three from Dongguan Home Appliances Marketplace understand that due to favorable Olympics Business, the stores have started ahead of air-conditioning market, but by many factors, air conditioning sales "blowout" phenomenon did not occur as expected time.

Increasing inventory in air pressure, low gate stores have heavy volume, with the recent sudden immediate concern of the hot weather, appliance stores late last air-conditioning sales usher in a "blowout" season, but also for consumption who created the best buying opportunity.

Optimistic ahead of the Olympic Games start on air promotions

As the Olympic year, many businesses have already smell them on the tremendous business opportunities and advance the works for a number of programs, anxious last-ditch, which was particularly evident air conditioning market.

"The South China market, the air conditioning market as a whole started relatively early," Dongguan Suning Managing Director Zhu Yahui explained that in previous years, air-conditioning markets in general and more in the end of March early April before the official start, but this year because of the Olympics, whether manufacturers or businesses have high expectations for air-conditioning market to advance in March launched an air conditioner sales, and "3? 15" before and after the peak, "This is a whole than in previous years, 1 month ahead of schedule." virtually simultaneously with, the United States have taken advantage of Dongguan, China opened the second home appliance section, and subsequently launched the air-conditioned section.

Fashion vice president who have made electrical believes that all of the air conditioning market expectations this year are very high, "the parties are unable to control themselves in advance so start the air conditioning sales market."

A number of factors coming sales boom

It is understood that, driven by high expectations, Dongguan, launched three home appliance store promotion frequent offensive.

Appliance stores across the heavily armed, strong sales, the effect in the end how? 3 hypermarkets responsible person said that in addition to several small golden week and the end of June when the weather is hot, "happy for a few days", the whole up to expectations, the expected sales boom had not occurred.

Reason, Zhu Yahui analysis, real estate and home appliances are strongly associated, if the house appliances will be Zouwang potential strength, on the contrary will be inevitably affected to some extent.

The same time, because the stock market downturn which has led some investors to be stuck, and the consumer price index rising, also makes consumer disposable live much money on hand, so to varying degrees, restrict the spending power of consumers .

Work for manufacturers to sell "escape"

U.S. State Purchasing Manager of Dongguan Gang told reporters, promising early this year because of air-conditioning market, the manufacturers are at full capacity production, but sales are sluggish, including second-tier brands, there are now as high as 10 million factory stock 1200 million. United States only in respect Dongguan China, the air conditioning in the store inventory low energy efficiency of about 6,000 units in. According to vice president of fashion electrical

who have made said electrical current line fashion brand has reached sales accounting for 90%, while the low energy efficiency air conditioning accounts for about 1 / 3, there is a certain stock.

The face of no small number of stocks, factories and businesses will do about "rescue"?

"Then we will be devoting a lot of marketing resources and work jointly none other manufacturers, Fanquan discount rate would be up to 20%," Su Ning, general manager of Dongguan Zhuya Hui said, "through big sell-off, absorb the existing inventory, should not be too big problem. "

The heavy volume sell-off behavior for the store, industry analysts believe that the heavy pressure, the manufacturers are all anxious to find business "escape", if the Olympic opportunity to use properly, "is still possible to grab the Olympic Games before the opening of the sales target, which turnaround.

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