If you’ve thought about trying Internet marketing or have...

Changes in search engine algorithms have made it very hard to count on any one tool or methodology for SEO and top rankings. As search engine users have demanded more relevant content, Google and other search engines have used personalization and location to deliver what it thinks users want to see. Search engines have also followed the trends of user “like-ability” and added video as a top ranking factor in search engine optimization.

Videos are Always in the Top Spots

The reason is simple; people want video. They rely on it for product and service information, they count on it to display testimonials and reviews and studies show video can drastically influence a person’s decision as to whether or not to call your office. In other words videos convert to phone calls. Even a search for many dental related terms return videos to the #1 spot.

Search Engines Are Only Giving the People What They Want

This immediately means three things for your dental practice and getting more patients:

If you are not using high quality video, such as with our mobile green screen, you should be. People want to see you before they call your office. If you are not using video to display your expertise or enchant the next big case, your static website rankings will get pushed down in the search results and superseded by a competitor who uses video. The search engines “blended” algorithms that look at not only web pages and content but VIDEO as a way to rank your website, and will hurt your rankings when your video content is not optimized.

The Business You’ll Lose

Videos now go hand in hand with good search engine optimization practices. Not only do they provide the informative content people want to see “live,” they can also be used to help your website rank higher in the search results thereby getting you more patients. In fact the research group Forrester found that videos were 53 times (5300%!) more likely to receive first page organic rankings than were traditional, static web pages (read the entire study).

SmartBox Web Marketing Not Only Can Provide You With:

Professional Video Production Using Our On-Site Green Screens Content and Bullet Point Customized Backgrounds, Eliminating Tacky “Couch Shots” and “Hallway Views” Television Quality Images and Sound Making You Look Your Best

…We Also Use Your Videos for SEO and Top Ranking Spots!

Google Really Doesn’t Care About Your Video

Google, Yahoo and Bing really don’t care what your video displays. They can’t “see” your video anyway. The professional productions we produce are for your other audience – your prospective patients.

What they do care about is how the search entries, such as “cosmetic dentistry your town” match with the key phrases on your video, so that they can give the public exactly what it wants. SmartBox hooks multiple keywords into your video submissions so that you get more mileage out of any video we produce and a greater number of viewers, while still targeting the cases you want to attract. This tactic allows the search engines to “see” your video appear numerous times in numerous searches and it pushes your video in front of more people.

"Getting you to the top of the search engines has always been our primary goal – and it used to be that things like link building, meta-tags, lots of unique content and keyword usage that would all help in getting you 'seen' by those searching for you.

Now with the dominance of video on the web, it's just one more trick in our bag to giving our clients a dominating web presence." - Colin Receveur, CEO and Founder of SWM

Your Video Is Optimized, Just Like Your Website

Things like description tags and title tags are the tidbits search engines like to see because they don’t view videos. They also like Video Sitemaps, much like your XML Sitemap on your website, to find your videos and index them for the searching and viewing public. SmartBox can take care of all of this for you.

And Here Is the Great News: Search engines are not looking at the age or numbers of your videos for ranking like they are the longevity and enormity of your traditional website. Your fresh video can be up, indexed and ranked very quickly. Whether you site is old or new, small or enormous doesn’t matter. Your video can compete with anyone as you:

Describe A Procedure. Call Attention to Big Case Services. Post Fresh Testimonials that Add Credibility. And Imagine How a Quickly Ranked Top Video Would Call Attention to a New Advertising Campaign or Promotion.

About The Author Colin Receveur’s mantra for the last ten years has been, “The results speak for themselves.” Since incorporating in 2001, Colin has established a rock solid track record with his clients, and turned SmartBox into a stalwart of proven results for hundreds of dental practices. Colin considers his relationship he has with each client and the high level of service he provides to them to be as important as the technical nature of his career. Proof is seen in the everyday flood of new patients coming through doctors’ doors, and although Colin does offer a money back guarantee for all of his work, he has never had a client request a refund. Perhaps the reason for his success lies in the fact that he is passionate about doing what he says he is going to do or in the fact that even today, ten years later, he is still passionate about personally driving quantifiable results for dentists. Perhaps his success lies in the fact that his field is constantly changing and the unending search for knowledge gives him a fresh learning curve on an almost daily basis. Maybe his success lies in the fact that he can quickly count each new client as a friend, as his personality and humor are infectious.